How Premium is Your Brand?
June 2023
In the first bulletin, we talked about brand premium, determining the brand's intrinsic value, building brand strategy mapping for brand premium, and many other things. Nevertheless, the brand is still the star of this edition, so we talked about how your brand can make its customers' lives easier — and the secret tips to catch it! To wrap up this edition, the last article talked about the power of self-service market research and the benefits of this kind of research.
